Posts Tagged ‘public relations’
Forget 2010. Are you ready for 2020? »
While catching up today with a recent issue of the IABC's CW (Communication World), I came across an interview with the group's incoming chair Mark Schumann, in which he challenged communications professionals to think where they want to be in 10 years. He said: "Throughout our profession, each of us needs to imagine where we will be in 10 [...]
Banal Prelude to History »
This video captures the minutes before President Richard Nixon's historic televised resignation speech. I must credit Vital Speeches of the Day for unearthing this fascinating example of "the disconnectedness between the profound public moment and backstage banality."
Mobile homes for sale. Honesty in advertising. »
They don't teach this in grad school. Take a look at this cut-to-the-quick commercial. I think it has quite a bit to teach about how honesty and humor create an interesting selling proposition in some of the least likely circumstances. My thanks to Joel Burslem for unearthing it on his Future of Real Estate Marketing blog.
