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	<title>The Ink Spot - Public Relations Strategies from Patella Ink Creative Communications &#187; IABC</title>
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		<title>Forget 2010. Are you ready for 2020?</title>
		<link>http://patellaink.com/inkspot/2009/11/08/2020-vision-your-10-year-plan/</link>
		<comments>http://patellaink.com/inkspot/2009/11/08/2020-vision-your-10-year-plan/#comments</comments>
		<pubDate>Sun, 08 Nov 2009 23:57:31 +0000</pubDate>
		<dc:creator>John Patella</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[IABC]]></category>
		<category><![CDATA[Mark Schumann]]></category>
		<category><![CDATA[public relations]]></category>

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		<description><![CDATA[While catching up today with a recent issue of the IABC&#8217;s CW (Communication World), I came across an interview with the group&#8217;s incoming chair Mark Schumann, in which he challenged communications professionals to think where they want to be in 10 years. He said: &#8220;Throughout our profession, each of us needs to imagine where we [...]]]></description>
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		<title>Social Media and Public Relations: You Can Do This</title>
		<link>http://patellaink.com/inkspot/2009/10/12/social-media-and-public-relations-you-can-do-this/</link>
		<comments>http://patellaink.com/inkspot/2009/10/12/social-media-and-public-relations-you-can-do-this/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 20:19:09 +0000</pubDate>
		<dc:creator>John Patella</dc:creator>
				<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[IABC]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[For professional communicators, social media is like a new, wild river born from the converging streams of public relations and marketing. A good social media campaign requires the traditional PR skills of telling engaging stories and building positive relationships with constituents, and a marketer’s knack for knowing and finding “the buyer.”]]></description>
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