Monday February 6th 2012

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Forget 2010. Are you ready for 2020? »

While catching up today with a recent issue of the IABC's CW (Communication World), I came across an interview with the group's incoming chair Mark Schumann, in which he challenged communications professionals to think where they want to be in 10 years. He said: "Throughout our profession, each of us needs to imagine where we will be in 10 [...]

Social Media and Public Relations: You Can Do This »

Social Media and Public Relations: You Can Do This

Originally published in the September 2009 CW Bulletin, a publication of the International Association of Business Communicators (IABC). Social Media and Public Relations: You can do this by John Patella Thanks to Twitter, followers of the small town Blue Rooster Bakery & Café in Cranbury, New Jersey, know just when fresh [...]