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Is Tiger News Really News?
I’m fascinated by the Tiger Woods story, and I’m not ashamed to admit it.
Yes, from a news standpoint, there isn’t much here of global consequence: Man cheats on wife. (Save headline for future use.)
But Tiger’s story has enough classic themes and elements to keep a graveyard full of Greek tragedians busy – avarice, lust, irony, pathos, comedy, etc.
Sometimes the job of news is more than transmitting information. News is our global commons. We go there to find out what’s going on, and figure out what it has to do with us.
Tiger’s story, though not strictly speaking “important,” gives us much to ponder that is important: What is the real meaning of success? Is anyone’s life truly to be envied? What does it mean to be a role model or hero?
In that sense, the Tiger Woods story has a lot to say, if we listen in the right way.
(To leave a comment, make sure you are on the post page, not the blog front page.)
A PR Problem: Michael Vick Muddies Message of Humane Society
Doggie justice.
Yesterday in New Jersey, Michael Vick gave an anti-dogfighting lecture to a group of young people at the Boys and Girls Club of Newark on behalf of the Humane Society. It was open to the media, resulting in a story at the top of The Star-Ledger’s state section. Beneath the headline is a photo of Vick speaking beside a Humane Society banner that reads: END DOGFIGHTING.
A basic job of public relations is to obtain positive news coverage for clients, and I’m guessing that the Humane Society counts this as a “good clip.”
But I see it and I cringe for them.
A PR Lesson for Tiger Woods. No Charge.
Wax Museum Tiger
Tiger Woods has announced that, due to the injuries he sustained in his one-car accident last week, he is withdrawing from his upcoming Chevron Tournament, but he continues to give a big “NO COMMENT” about the circumstances of the crash.
It’s astonishing how someone with his level of fame can be so tone-deaf in public relations.
PR News Online
- Case Study: Extreme Media Makeover: Baylor Health Care System Peps Up Tired Online Newsroom to Great Results February 6, 2012
- Tip Sheet: Translating Marketing Strategy Into PR Execution February 6, 2012
- Quick Study: Reputation Index Features Long-Established Brands; Girls Perceive Glass Ceilings Blocking Leadership Roles February 6, 2012
- Seven Things You Will Learn in This Week’s Issue of PR News February 6, 2012
- Charting the Industry: Is the Blog Fading? Don’t Bet On It February 6, 2012
