New e-Tablet Sports Illustrated Looks Like a “Contenduh”

Flipping through Sports Illustrated in the dentist’s office just got a whole lot more interesting.

A new electronic tablet edition now in development — a collaboration of The Wonderfactory and Time Inc. — looks to have tremendous potential.

I recently got a Kindle.  I enjoy reading books on it, and appreciate its convenience and features.   Yet, it’s also clear that the e-reader/tablet revolution is still in its infancy.

This Sports Illustrated demo shows what’s likely coming next – a slick integration of print content, video and interactivity.

Just yesterday, coincidentally, my daughters had a dental appointment and I picked up a recent copy of SI in the waiting room.  I used to subscribe to it years ago, and I was struck by how paltry and thin it seemed in comparison to the ad and feature-filled versions I remembered.

It looked like a magazine that was running out of time.

I hope it can hang on a while longer, because it just might have a future after all.

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