‘Public Relations’ Archives
Social Media Tip: Use Your Social Skills »
Effective use of social media often requires marketing and PR people to restrain our innate selling/pitching impulse and join the more freewheeling, conversational culture of the blogosphere. Doyle Albee, president and new media practice director at Metzger Associates in Boulder, CO, compares it to a crowded bar. If you see someone you want [...]
Stop the Presses! Sports story written by computer! »
When I went to the Medill School of Journalism at Northwestern University in the late 80s, they still used manual typewriters for the intro to journalism class. Today, my alma mater appears to be at the forefront of exploring the intersection of journalism and technology. Three Medill graduate journalism students and a computer science student [...]
Social Media and Public Relations: You Can Do This »
Originally published in the September 2009 CW Bulletin, a publication of the International Association of Business Communicators (IABC). Social Media and Public Relations: You can do this by John Patella Thanks to Twitter, followers of the small town Blue Rooster Bakery & Café in Cranbury, New Jersey, know just when fresh [...]
